Teacher influencers are a fairly new concept. And the opportunity has exploded with the growth of social media and being able to establish an online presence. Becoming a teacher influencer is a great way to diversify your income. And add a revenue stream to your natural ability to make a difference. 

How Much Do Influencers Really Make?

Ready to make more income as a teacher? Income that is not defined by your payscale, but influenced by your experiences and teaching magic? Some people may think that teacher influencers show up online and the money starts rolling in. And while that may be true for some. It might take a little more patience, persistence, and planning. 

The 3 P’s Of Influencing! 

1. Patience: becoming an influencer isn’t always an overnight success. It takes time to grow a following. And then you’ll need to start reaching out to brands to get your ideas seen. But the good news is, that in sharing products you love, you will naturally begin influencing your audience. Becoming a teacher influencer is a bit of a snowball effect. 
2. Persistence: Many teachers give up after a few “no thank yous”. But if we all gave up after the first time someone said no, we wouldn’t be the thriving society we are today. So stick with it and give it time to grow and flourish. Keep showing up and sharing your ideas, your favorite products that you actually use in a classroom, and start tagging the brands you would like to collaborate with. 
3. Planning: This is most important. Don’t just start throwing spaghetti at the wall. Make a plan, get clear in your messaging, and start posting when you know your audience is there to interact and see your content. Create some viral trending content with reels, idea pins, and YouTube shorts. That will help you get your ideas seen even faster. And above all align your collaborations with your mission and values.

Companies and brands are paying teachers to create content, promote products, and display ads on websites and social media platforms.

One way to make sure that you are fulfilling your end as a content creator is to ONLY take on brands that you believe in. 

First, this makes you way more relatable when you can honestly recommend something you use in your everyday life. And second, it makes it way easier (and less daunting) to create regular content. Because you are already using the products, you don't have to find ways to “fit” it into your day. 

Teacher influencers can request their own payout in some cases. And some companies have a predetermined rate. Usually somewhere around .01¢ per follower. So you would make around $10 for every 1000 followers on your platform. YouTube creators are able to negotiate a bit more with .02¢ per view ($20 for every 1000 followers). 

For one-off collaborations make sure it is mutually beneficial for both parties. Take your time and energy into consideration. But also think about the reach working with certain brands may bring to you.

The Influence Teachers Have On Students Can Translate To A Wider Audience

Teachers are literally required to create content across a range of learning areas and platforms inside the classroom. When you branch out into the social media space your teaching magic becomes the one thing that you know others will connect with. 

Although you don’t need a specific degree to become a social media teacher influencer. All of your life and teaching experiences and educational degrees will help you share your magic.

Then find the online biz school lessons that will help you with the marketing, business, email, content creation, and affiliate aspects. 

Most teacher influencers choose Instagram to get started, mainly because that’s where they are already hanging out. But Pinterest, Snapchat, Twitter, TikTok, and YouTube also pay creators for videos, images, and reels. Finding ways to diversify your income is a key component in becoming an affiliate marketing success. 

Teacher Fashion Bloggers, Educational Bloggers, and Even Teacher Turned Fitness Influencers Are Making An Impact

You will ALWAYS hear me say that blogging is KING. It is a way to share your ideas. Have a hub for your business and a place for your audience to find all of your links, value, and offers in one space. 

In the last few years, we have seen some social media influencers understand the importance of growing their business on a platform that belongs to them. And when a favored social media platform went down for a few days they literally scrambled to start their own blogs. 

The best news is that our CEO Teachers® all know how to create their own hub as a precursor to growing their influencer status! One of the key components of growing your social media presence consistently. Are you showing up regularly? Does your audience know where and WHEN to find you? Make it easy for the people who want to hear what you have to say. 

Show up the same day, same time, every week. Create a regular posting schedule, a regular podcasting schedule, or a regular social media content schedule. 

Teacher Influencers: Instagram, TikTok, Amazon, and More

Teachers are becoming more social media savvy as a way to keep students engaged in their classrooms. We can thank TikTok and staying at home for this uptick in learning new skills and breaking out of our comfort zones. 

Teachers are using technology and social media to make a bigger impact, find a community, and make side-money as teacher influencers. Affiliate marketing is basically recommending your favorite goods and making a couple hundred dollars every month – It’s a bit more refined than that, but you get the idea. It can grow and develop to be a significant stream of income for many teacher influencers.

Here Are My 3 Tips For Becoming A Teacher Influencer This Year

Communicate to Inspire Others: Get clear on your messaging. When we confuse we lose, so be consistent in who and what you share. If you are a beauty influencer trying to share 7 types of makeup may make your audience question your ethics. So keep that in mind when working with larger brands.

Create interactive content: gamifying your classroom, creating live video that sparks curiosity, and developing reels and idea pins to showcase how a product has changed your life. All of these ideas can lead to partnerships and collaborations. Your audience wants to be able to connect on a meaningful level. So get to interacting. 

Become a role model: your mission and values will play a crucial role in your teacher influencer status. This goes back to partnering with brands that uphold your values. Do your research, because ultimately all anyone wants is for their offers to be seen. Make sure that the company aligns with who you are as a teacher influencer. And make sure that the collab is beneficial to both parties. 

I AM GIVING YOU PERMISSION TO SAY NO TO OFFERS THAT DON’T MOVE THE NEEDLE OF YOUR BUSINESS FORWARD TOO!

Famous Teacher Influencers Are Born Inside The CEO Teacher® Community

Becoming an influencer is a popular choice for many educators. Either as a single success path or as a way to diversify. And with the rise of brands ready to work with creators, you could create a steady stream of income before the tardy bell rings. Back in 2022, companies spent $15 Billion on influencer marketing alone. It’s your turn to get in on the next platform growth and turn your passion into profit, and live your best teacher life. 

Kayla Hair: Move Mountains In Kindergarten

Alyssa Broome: Teacher Noire

Kristi DeRoche: Kristi DeRoche Digitals

Tara Philips: Autism Little Learners

Brooke Martin: The Savvy Brand 

Stephanie Nash: A Touch of Class Teaching

The 6 Simple Steps To Create Your Own Teacher Business:

• Create A Solid Foundation For Your Business
• Make Eye-Catching Graphics & Designs 
• Find Gaps In The Market And Include Search Engine Optimization
• Share Your Offers And Build A Community 
• Lay Out Systems For Your Business 
• Scale Your Business With Multiple Revenue Streams 

And if you need help putting these steps into actual action I have just what you need. The only business school for educators that includes 300+ binge-able lessons, tools, and templates plus live coaching, and the community to support your ideas and dreams. 

Additional success paths for teacher influencers looking to grow their brand and diversify their income:

• Digital Product Creator
• Tutor
• Membership Maker
• Subscription Based Seller
• Coach
• Podcaster
• Blogger
• Course Creator
• Physical Product Seller
• Influencer