Have you been using Pinterest for business lately? If not, then you are missing out on a lot. Teachers are on the platform daily looking for ideas and resources to make their lives easier, so it's time for you to show up and share your products, services, and brand with the world!
With over 200 million users, it is a great avenue to share and market your business. Pinterest is ideal for displaying products and services as it is an information resource center and the only visual search engine. And it has immense potential to add value to your business in driving sales, traffic, and, eventually, maximizing your profits.
Each pin on Pinterest should come with a link to your website or shop. Pinterest makes it easy to add links, which sets it apart from social media channels like Instagram used for marketing purposes. Pinterest gives your business another touchpoint or two with your customers, which is important, as research says most need 8-10 touchpoints to purchase your larger ticket offer.
You can decide if you'd like to convert your personal Pinterest account to a business account or if you want to make a separate Pinterest business account. If you want to create a separate business account, you need to log out from your personal account to be able to make a business profile. Fill in the required details about your business and you, or the person who is responsible for the management account. Tap on Create Account.
Make sure to connect your social media platforms like Instagram and YouTube for tracking related and relevant analytics. Also, start networking and follow other users. I especially recommend finding teachers in your niche who are your ideal customers.
Here’s how you can use Pinterest for business:
The content or pins shared must be visually pleasing and engaging. Typically, a great pin is helpful and directed towards showcasing how to use a particular product (in-action shots are always appreciated!), and is vertical. I have found, however, that my best-performing pins are horizontal! So try out some different images to see what works best for you.
Do some research and track your data to see which pins are trending. You must have an eye to know what your next pins should be that will provide your business with opportunities to soar. Think about seasonal content that you have and how you can market that in different ways on Pinterest for business growth.
Make sure to run timely searches focusing on keywords and keyphrases and create pins accordingly. Include those keywords within your title and the descriptions you write so that your business becomes more visible. This will help teachers find your amazing advice and resources to meet their needs!
Pinterest ads incorporate paid promoted pins, which means that you are paying for your pin to reach out to more and more users. This feature allows you to customize and geographically target your audience, thereby augmenting your reach. This strategy can work in your favor, but make sure you do some research and track your data. I don't want you tossing your hard-earned money into the wind!
It is a collaborative feature that allows you to add other accounts and contribute together. This is another excellent way to increase the traffic to your business as it put forth the pins in front of a lot of people in one go. Try to use these as organically as possible, because Pinterest notices when you are just trying to use the feature for your profit.
Be sure to have your pins and boards properly labeled and categorized when using Pinterest for business. While other social media platforms are suitable for passive browsing, Pinterest is more of an image search engine, where most people are looking for something specific. Using keywords and creating boards that will stand out to your ideal customer in your niche is how you will attract attention and how your audience will discover you!
I can't wait to see how your business grows and gains momentum by using Pinterest. If you're looking for more Pinterest advice, listen to this CEO Teacher® Podcast episode with Kate Ahl! She talked about playing the long game in this episode, and that is so important to remember when you're using Pinterest for business. Constant, persistent action forward is how you will succeed, so don't be afraid to try new things and stick with it, even if you're not seeing the numbers you want at first.
And if you're looking for more support as a CEO Teacher®, check out my free CEO Teacher® Type quiz! Everyone says the results are freaky accurate, but you can decide on that once you get yours!