Have you been using Pinterest for business lately? If not, then you are missing out on a lot.
With over 200 million users, it is a great avenue to share and propagate about your business. A niche marketplace, Pinterest is ideal for displaying products and services as it acts as an information resource center to an audience with increased purchasing power. Moreover, being the only visual search engine, it remains an untapped social media platform. This means it has immense potential to add value to your business in driving sales, traffic, and, eventually, maximizing your profits.
Each pin on Pinterest should come with a link to your website. This link can take the audience to anything from a blog, E-store to the company’s website. Pinterest makes it easy to add links, which sets it apart from other social media channels like Instagram used for marketing purposes.
How to Start Using Pinterest for Your Teacherpreneur Business
- Set Up A Business Account:
You need to log out from your account to be able to make a business profile. Fill up the required details about the business and the person who is responsible for the management account. Tap on Create Account.
- Connect The Account With Other Channels:
Make sure to connect your other social media platforms like Instagram and YouTube for tracking related and relevant analytics. Also, start networking and follow other users.
Here’s how you can use Pinterest for business:
1) Share Eye-Catching Pins:
The content or pins shared must be a visual delight and engaging. Typically, a great pin is helpful and directed towards showcasing how to use a particular product or service and is vertical.
2) Focus On The Trends:
You must have an eye to know what your next pin should be that ultimately provides your business with opportunities to soar. If you come across DIY projects trending, you should target the same area to maximize reach.
Make sure to run timely searches focusing on keywords and keyphrases and create pins accordingly. Include those keywords within your title and descriptions you write so that your business becomes more discoverable.
3) Advertise With Pinterest:
Pinterest ads incorporate paid promoted pins, which means that you are paying for your pin to reach out to more and more users. This feature allows you to customize and geographically target your audience, thereby augmenting your reach.
4) Create Group Boards:
It is a collaborative feature that allows you to add other persons and contribute together. This is another excellent way to increase the traffic to your business as it put forth the pins in front of a lot of people in one go.
5) Take Pinterest As A Search Engine
Be sure to have your pins and boards properly labeled and categorized. While other social media platforms are suitable for passive browsing, Pinterest is more of an image search engine used by many to look for something specific.
This means your business has a future here!
With all the tools and hints discussed above, you can surely conquer the marketplace and achieve success on Pinterest for business.
And hey, don’t forget to assess your teacherpreneur journey through our Teacherpreneur Type quiz!