Teacher influencers are a fairly new concept. And the opportunity has exploded with the growth of social media and being able to establish an online presence. Becoming a teacher influencer is a great way to diversify your income. And add a revenue stream to your natural ability to make a difference.
Ready to make more income as a teacher? Income that is not defined by your payscale, but influenced by your experiences and teaching magic? Some people may think that teacher influencers show up online and the money starts rolling in. And while that may be true for some. It might take a little more patience, persistence, and planning.
One way to make sure that you are fulfilling your end as a content creator is to ONLY take on brands that you believe in.
First, this makes you way more relatable when you can honestly recommend something you use in your everyday life. And second, it makes it way easier (and less daunting) to create regular content. Because you are already using the products, you don't have to find ways to “fit” it into your day.
Teacher influencers can request their own payout in some cases. And some companies have a predetermined rate. Usually somewhere around .01¢ per follower. So you would make around $10 for every 1000 followers on your platform. YouTube creators are able to negotiate a bit more with .02¢ per view ($20 for every 1000 followers).
For one-off collaborations make sure it is mutually beneficial for both parties. Take your time and energy into consideration. But also think about the reach working with certain brands may bring to you.
Teachers are literally required to create content across a range of learning areas and platforms inside the classroom. When you branch out into the social media space your teaching magic becomes the one thing that you know others will connect with.
Although you don’t need a specific degree to become a social media teacher influencer. All of your life and teaching experiences and educational degrees will help you share your magic.
Most teacher influencers choose Instagram to get started, mainly because that’s where they are already hanging out. But Pinterest, Snapchat, Twitter, TikTok, and YouTube also pay creators for videos, images, and reels. Finding ways to diversify your income is a key component in becoming an affiliate marketing success.
You will ALWAYS hear me say that blogging is KING. It is a way to share your ideas. Have a hub for your business and a place for your audience to find all of your links, value, and offers in one space.
In the last few years, we have seen some social media influencers understand the importance of growing their business on a platform that belongs to them. And when a favored social media platform went down for a few days they literally scrambled to start their own blogs.
The best news is that our CEO Teachers® all know how to create their own hub as a precursor to growing their influencer status! One of the key components of growing your social media presence consistently. Are you showing up regularly? Does your audience know where and WHEN to find you? Make it easy for the people who want to hear what you have to say.
Show up the same day, same time, every week. Create a regular posting schedule, a regular podcasting schedule, or a regular social media content schedule.
Teachers are becoming more social media savvy as a way to keep students engaged in their classrooms. We can thank TikTok and staying at home for this uptick in learning new skills and breaking out of our comfort zones.
Teachers are using technology and social media to make a bigger impact, find a community, and make side-money as teacher influencers. Affiliate marketing is basically recommending your favorite goods and making a couple hundred dollars every month – It’s a bit more refined than that, but you get the idea. It can grow and develop to be a significant stream of income for many teacher influencers.
Communicate to Inspire Others: Get clear on your messaging. When we confuse we lose, so be consistent in who and what you share. If you are a beauty influencer trying to share 7 types of makeup may make your audience question your ethics. So keep that in mind when working with larger brands.
Create interactive content: gamifying your classroom, creating live video that sparks curiosity, and developing reels and idea pins to showcase how a product has changed your life. All of these ideas can lead to partnerships and collaborations. Your audience wants to be able to connect on a meaningful level. So get to interacting.
Become a role model: your mission and values will play a crucial role in your teacher influencer status. This goes back to partnering with brands that uphold your values. Do your research, because ultimately all anyone wants is for their offers to be seen. Make sure that the company aligns with who you are as a teacher influencer. And make sure that the collab is beneficial to both parties.
Becoming an influencer is a popular choice for many educators. Either as a single success path or as a way to diversify. And with the rise of brands ready to work with creators, you could create a steady stream of income before the tardy bell rings. Back in 2022, companies spent $15 Billion on influencer marketing alone. It’s your turn to get in on the next platform growth and turn your passion into profit, and live your best teacher life.
And if you need help putting these steps into actual action I have just what you need. The only business school for educators that includes 300+ binge-able lessons, tools, and templates plus live coaching, and the community to support your ideas and dreams.