Most of my students wonder when and where to start affiliate marketing? We’ve had our fair share of ups and downs with affiliate marketing over here at the CEO Teacher®. And we’ve seen what resonates with teachers and what doesn’t. We also know what we excel in and what we just wanted to see if it would work. Affiliate marketing isn’t just as easy as recommending your favorite goods and making a couple hundred dollars every month.
It’s a little bit more detailed than that if you want to make this a real side hustle as a full-time teacher. If using other people’s products they’ve created to help you kickstart your online teacher business sounds like you – then stick around. Because I am ready to share the 5 affiliate marketing strategies that are hot right now.
Before we get into our action strategies for the 5 affiliate marketing strategies you should use today. I thought it could be refreshing to hear what has worked for us and what hasn’t.
Let’s start with what I thought would be a good idea that wasn’t. I’d like to preface this by saying that what we tried was totally out of left field and for my lifestyle not sustainable. Mostly because I’m sloppy and a mom of 5 kids. So the reason why this affiliate marketing didn’t work isn’t that it couldn’t be successful for you but it just didn’t work for us.
We tried to share clothes and links through our Instastories. We have a pretty good number of people that tune in to our Instastories on the Kayse Morris page. So the idea was why not monetize that, right? Wrong. What we thought would be an opportunity to share cute teacher outfits, was nothing even close. What actually ended up being our highest gross profit from sales on one single clothing item (well a package) drumroll please, a pack of granny panties from Amazon that I fell in love with post-partum. Hahahahahaha!
I really don’t have style, I’m not a fashionable person, I’m just lucky to dress all these kids and myself most days. But I’m on a mission to start being more presentable – so here’s the thing, affiliate marketing only works IF it works in relation to what you already do. Who you already are, and is something you are deeply passionate about.
Now, let’s talk about what HAS worked for us. Collaborations that value community and connection. Because in a nutshell that is who we are. We serve teachers. And when we chose affiliate revenue that also had a heart of service it was a win-win.
Collaborating with humans and companies like:
All helped us create affiliate streams of revenue that supported our mission, our students and helped them create the side hustles they always dreamed of.
Link building is a search engine optimization technique that increases your search engine ranking. Links are one of the primary ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable.
The only issue? Building links from scratch is a long time strategy. We highly encourage you to start doing this immediately. But we also know that many teachers get into the business of building their side hustle as full-time teachers and are looking for ways to increase their income faster than the long game. So if you’re also looking to do something maybe a little faster than link building, that’s where co-marketing comes into play.
Co-marketing is a marketing strategy where brands or organizations partner together to expand their reach. Typically, the companies working with each other have some similarities, such as being in the same industry or having similar audiences.
Amazon: check into bounties and dig into the data with Prime Day. Their platform now allows you to go live from Amazon and get rewarded. My favorite affiliate marketer right now? Cat Ben on TikTok
Eat to Evolve: I share a post on stories and in my reel naturally each week, I get food for free after applying and working with them for 2 years. Some influencers want to get paid, but I love their food and use it in my meal preps so getting free food is a much better option for me. (You can get started ordering your own healthy meals with my code: Kayse15).
Kajabi/Honeybook – we share about Kajabi inside our programs. Our students use Kajabi to create their own programs and services so it's a win-win for us. Honeybook is a new program we are excited to partner with. I’ll share more about that soon.
Social selling is different from the traditional selling strategies you’re used to seeing online. I mentioned my fav affiliate marketer these days is Cat-Ben but she is an expert social seller as well as Emily Fauver. Emily knows how to create HYPE around a product. And hype is real. If you are not in love with your product, no one else will be either.
Be sure to follow all rules and regulations surrounding sharing your classroom on social media. But you can absolutely share the items you love, either your own creations or those you find on Amazon, or with small independent businesses. That helps you grow your reach organically and perhaps make some affiliate money on the side.
Like my girl Tara from Autism Little Learners who shares her favorite visual schedules and all the hands-on manipulatives to go along with them.
Grab your favorite brands and products you use in your teacher business to share in a quick post on socials about your toolkit. This is your go-to niche-specific must-haves. Once your toolkit is created you can share about it regularly. Show yourself using it in the classroom, and share with your audience why it's made your life easier. Why they must have the items as well? Then link to your Amazon affiliate store or small biz affiliate links.
The best way to make money using affiliate marketing in 2022 is in the following categories: fitness, Earth-friendly, home decor, pet stuff, and kitchen supplies. How can you make your teacher's business relate to these trending topics?
You could potentially create a teacher home/classroom decor account or a teacher's favorite meal prep account. I know as a classroom teacher my cheezits and drink were not nutritious lunches by any means. Help your audience take back their health by creating a teacher fitness account. Share what you do each day to sneak in some movement exercises. Maybe you could start taking your furry friend for a walk after school. And while you walk you share in your stories about your teaching day. There are many ways to get your name out there and start making connections in the affiliate marketing world.
My biggest piece of advice on where to start affiliate marketing is… Make sure the company aligns with your mission and goals. Make sure the messaging allows you to stay true to your brand, and think in terms of service-based collaborations.
Where to start affiliate marketing and How to be bold in your business
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