How do you feel about blogging? Some people love it, and others don't. I can tell you this: when I learned how to blog the right way, everything changed. My business grew more than ever before. And I'm here to share why blogging is important for your teacher business. Whether you are just starting your teacher business or it has become a full-time career for you, having a blog is so important!
As you grow your business, you will be building a following of loyal customers and community members. They are looking for a place to connect and enjoy your content. Blogging is important because your blog becomes your hub. It's where your people can connect with you and consume your quality content.
When you show up for your community through your blog consistently, they will come back for more. Your people have a place to land, and somewhere they can always find you. If you're relying on social media to be your hub, you're risking everything because you don't own those platforms. If Instagram went away today, would your audience know where to find you? This is an important reason to have your website or blog.
When you have a blog, you get to control what your audience sees. You don't have to worry about algorithms or competition. Your blog won't suddenly disappear unless you decide to remove it.
There is an essential piece to the online space that will either make or break your business. And once you understand and implement it, your business will take off! It's called SEO – Search Engine Optimization. Why blogging is important for SEO is because you can communicate with Google!
Just like we all have a language we speak, Google speaks a language too. We must learn how to communicate with Google to help our content rank at the top of Google. Google's job is to find what the visitor needs and bring it to the top of the search. So when we speak Google's language, it shows our content above other content that it doesn't understand as well, because it knows that the visitor will find it helpful!
There is SO much information out there about Search Engine Optimization; it's easy to get overwhelmed. I recommend using Ubersuggest to search for your long-tail keywords (LTKW) to rank for in your blog posts. You'll want to choose one main LTKW for each blog post, and use the related keywords to beef up your SEO. Make sure you take a look at the keyword difficulty and search volume to choose a LTKW for which you will be able to rank.
I want to help you learn how to optimize your blog posts, and I teach you how to speak Google's language through long-tail keywords in this podcast episode. But if you want ALL the details on how to use long-tail keywords the right way, you'll want to take my course! Make sure to download my free workbook to get started and get on my email list, so you're the first to know when I open cart!
To be honest, this is the main reason why blogging is important. SEO will change the game for you! It will bring your blog more traffic that is looking for what you have, and it will give you more authority in Google! It also works for other search engines, but it's not quite as successful. This is because we understand Google's algorithm, but we don't have as much information about other platforms, such as Pinterest or Teachers Pay Teachers.
Use your blog as a marketing tool. You can write in detail about your resources and ideas to get your point across and show how beneficial your products are. Using clear pictures in action or staged will help the customer experience and help him/her picture the resources in the classroom.
When you create your blog posts, they should include at least five images each. Why?! Marketing, of course! It would help if you had pictures that you can use to share your post on Pinterest, Facebook, Instagram, and Google. Pinterest especially is looking for a variety of images because its goal is for the platform to have fresh content. Creating eye-catching images will give your ideal customer a great first impression of what you have to offer.
The best part about creating content in the form of blog posts is that whenever you have writer's block and don't know what to write in an email or on Instagram, you can come back to your content and recycle it! Don't be afraid to use your quality content throughout your brand. Not only does it save you time, but it also simplifies and streamlines your message and story.
Now that you've seen why blogging is important, you probably want to get started! (At least I hope you do!!) There are several blog platforms available, but if I were you, I would begin with WordPress. It isn't the easiest to learn, but it is the most customizable, and it also communicates the best with Google.
I teach you the basics of starting your blog in my course, but if you want to DIY your website, you'll need two more tools. You will need to buy a domain (the URL of your site); GoDaddy is my choice for purchasing a domain. You will also need BlueHost to host your website.
You can choose to pay someone to design your blog/website for you, or you can do it yourself! The best thing to do is to do your research and take it one step at a time. Remember, your end goal is to give your community a hub to come to and to market your resources and get them seen. And once you have worked through the creation process of your website, you get to publish all the blog posts your heart desires!
If you're still questioning why blogging is important, I have two episodes of The CEO Teacher® Podcast for you. They will give you more information and tips on blogging and help you become a better blogger! Click here to listen to my interview with Vanessa Levin from Pre-K Pages. She's a blogging EXPERT, y'all! And don't miss out on this episode called, We're Bringing Blogging Back, Yup!
Let me know why blogging is important to YOUR business, and let's build our blogging empires together! Don't forget to pin this post to refer back to it. And share it with your teacher entrepreneur friends who need the extra push to start their teacher blogs!
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