One simple way to build an authentic connection with your customers instead of just selling to them is to create your business story or your business storyboard. I’ve shared about the importance of connection marketing and how I use it daily to form genuine bonds with my students and potential students. Why a business storyboard? […]

How do you feel about Instagram Reels? I believe Instagram Reels can be both an excellent tool for connecting with your audience, and they can also be a shiny object that distracts you from your primary goals. Get into the habit of asking yourself this question when it comes to Instagram: does this support the […]

Have you ever had all of your big CEO Teacher ideas swirling around in your brain and wondered how to mind map them into an actual teacher business plan? That’s precisely how I came up with this method of mind mapping. I was holding myself back by trying to keep everything straight in my mind. […]

Shiny object syndrome is a real thing and gets a bad rap in the entrepreneur world, but it can also help you build multiple streams of income into your business. It’s called shiny object syndrome because it’s the entrepreneurial equivalent of a small child chasing after shiny objects. Once they get there and see what […]