I’ve had this topic in my brain but have been unsure how to really share it with you. It’s something I innately “get” as a business women but explaining it is rather difficult. Some of you may think you don’t need this and that’s where I get stuck. Sure, there are outliers in every situation in life. There are moments when things that are supposed to work don’t, but I don’t believe those circumstances are common and if anything in the business world, they are very rare. There’s power in your story folks…even if you don’t want to be the face behind your brand. We are conditioned to connect with humans. Find your story, fine tune it, and connect with your true fans.
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