I know you have seen a teacher blogger share their ideas, resources, and classroom transformations across the internet. And in 2023 blogging is coming back with a vengeance. Yes, we are a ‘give it to me now’ society when it comes to information. But there are still some ideas that need more explanation than a 30-second TikTok can convey.
That’s where your teacher blog will shine. It allows you the space to grow your brand share your ideas and support other teachers around the world. Now back before 2013 – the only real way to grab info (if you didn’t have a coveted Mailbox magazine subscription) was to ask a teacher in your building. And with the rise of the internet, the teacher blog was born.
Now in 2023, with the face and scope of education changing to an on-demand information highway- it is even more important that you begin to share your ideas to help others. There are thousands of internet sensations- but not all of them are sharing correct info. And if you are a classroom teacher you know that better than anyone else what incorrect info can do in the long run.
You know that teachers are looking for best practices to use new technology in their classrooms. Hello AI and all that brings to the classroom. They are looking for new and improved ways to teach math, science, and reading. “Cuz let’s be honest, boring textbooks, and out-of-date mimeographed copies of blackline masters are a thing of the past. (And now that I think about it I probably just dated myself…)
But with all the information at the touch of our fingertips, we are missing a crucial piece of the puzzle. The “how-to” the “behind the scenes” and “step-by-step” process that many educators need. Teachers need support in the form of other teachers sharing ideas to break through even the driest of concepts.
That’s where your teacher blog comes in and saves the day. Yes, we can get info and cool pictures from Pinterest. But what happens when you ask yourself- OK but how did they do that?
The answer is on your blog. Because you have linked your awesome images to the support system on your website- blog posts!
Back in the day you could create anything you wanted, post it online and it would sell like crazy. And sometimes you would get lucky and have a product go viral before we really understood viral content. But most of the time those products you loved and spent time creating just didn't hit the mark so they sit in your marketplace and gather dust.
When I came into the blogging game way back in 2013, I was a long way away from some of the biggest stars in the online teaching world. I remember watching an interview with a million-dollar teacher on YouTube and I was so impressed by what she had accomplished. I just knew it would be as easy as posting something online and making it big, but little did I know – I had a hard road ahead of me.
That was until I found Willy Wonka’s Golden Ticket in the form of Search Engine Optimization or SEO. Computers have a language of their own, and when you learn the secrets to speaking to them you will be 10 steps ahead.
SEO has a very specific set of rules when it comes to naming products, titling your blog posts, and even optimizing your images and videos. And although I remind our community at every turn it isn't a one-and-done concept to learn (it's always changing and evolving). They are learning the best and current practices to make their products, services, and offers stand out. Not only do they create products that their audiences want- but they also know how to get them into the hands of people who may not *YET* know they need them.
That's the beauty of understanding SEO. It really is your golden ticket to growth!
A blogger is simply someone who researches and writes content to share with others on their own platform. Long-form content (blog posts) is the key to growing your teacher brand. And when you find ways to stay true to your content pillars you create a seamless user experience.
And ultimately that is what other educators are looking for. The HOW-TO, the WHY, and the WHAT in an easy-to-read fashion. And most importantly somewhere they can turn on a regular basis. SO consistency plays a role in the blogging world as well.
Many bloggers monetize their blog content through monthly fees which grant subscribers access to extra content. Teacher bloggers can create their own courses or memberships to allow access to paid content. They can also create a resource subscription hub to monetize their own content. Basically, your blog would be what they need, the end result of how your resources solve a bigger problem. And then your resource subscription allows access to the actual printable materials to make their lives easier.
Monetizing a blog with Google AdSense or another advertising platform could provide additional earnings as well. Typically most platforms will pay $2 to $5 per 1,000 page views. So a teacher blog that receives 10,000 views per day may generate about $20 to $50 in income. Now you might be saying Kayse has 10,000 views. I have maybe 3 people read my content. Well, I am going to ask have you applied SEO across the platform?
You might also be thinking that $20-$50 isn't enough income to make it worth your while, but what if I said that is only your Ad income? You can potentially make thousands with your own offers and resources. Diversify your income streams and watch the magic happen.
When monetizing your own teacher content the possibilities really are endless. There is no set-in-stone rule for a teacher blogger looking to make extra money.
Ready to grow your online presence and reach with a Linky Party? You might be asking yourself what that even is! So let’s rewind a bit- waaay back in 2013 when I got started every week mom bloggers would host a link party. Basically, you would link your blog to their posts (and vice versa) and the information highway would grow. It fizzled out a few years later, but while these ladies were linking every week they were growing their own domain authority to astronomical heights.
So let’s use this idea to begin our own teacher blogger revolution and bring back the linky party, classroom style. Find other bloggers in your niche and adjacent niches and pitch yourself. So what do I mean by that? Create a pitch sheet that shares an overview of your ideas and blog posts, stats if you’ve got them, and any other info that is relevant.
Then share it and post a call for other bloggers to submit their own blog posts so you can all link up. By sharing links and back links you are showing the algorithm that you mean business, and increasing your domain authority!
Now don’t get bogged down in the weeds- if you are just getting started remember- we all start with zero as a domain authority. We grow that number by utilizing SEO, blogging about what teachers actually need, and always using white hat marketing strategies.
Download my free workbook, The 9 Steps to Becoming an Online Business Coach for Teachers – the only workbook created for teachers supporting teachers, and get started growing your online coaching business today!