In this episode you will learn:
- Why it's important to get clear on who you are so your audience is clear on what you do
- What above the fold means and why it is important
- How I set up my Instagram profile and the key things I want my audience to know about me
- What a call to action is and how to incorporate them into your Instagram bio
- How instagram highlights can be used to showcase your business
- About using IGTV to serve your audience
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