Why ‘Serving Everyone' Serves No One in Your Teacher Business

Focus Keyphrase: niching down

KEYWORDS:
niching down,  finding your niche

Why Niching Down Is the Most Profitable Move You Can Make

In this episode of the CEO Teacher® Podcast, I’m diving into the mindset shift that could make or break your teacher business: niching down. If you’ve been creating for every grade and every teacher, only to feel invisible and overwhelmed—this one’s for you. Because when you try to serve everyone? You serve no one. But when you speak directly to your people? Magic happens.

We’re wired to help everyone—but in business, that leads to burnout. I’ll share how I went from scattered offers to building a brand that speaks to one ideal teacher. You’ll learn why getting specific helps your content land, your people connect, and your business grow with purpose. Let’s stop trying to reach everyone—and start building for the right ones.

In this episode, you’ll learn:

• Why trying to serve everyone is holding your business back
• The top 3 reasons generic content pushes people away
• How niching down builds trust, clarity, and community
• The 5-step framework to get specific about your audience
• How to speak directly to your people in a way that sticks 

Links Mentioned in this Episode about niching down:

• Join The CEO Teacher® Patreon Community
   

CEO Teacher® Resources Worth Their Weight in Gold

You're already a wealth of knowledge! You’re a teacher after all. You've got the skills, the passion, and the creativity to build a thriving online business. You may just not yet know what you want to create or how to get started. 

 

If that’s you- First things first:  Grab the “Start or Expand Your Teacher Business” workbook. It's your roadmap to success! This isn't just another worksheet to fill your Google Drive downloads folder– it's your personalized blueprint for getting started building a profitable online business.

 

Now if you are a seasoned CEO Teacher® who has all the systems in place, has started showing up, and is still feeling overwhelmed with all the tasks and to-dos of building your teaching legacy? No problem! Let's break it down together. 

 

Your first step is to understand your CEO Teacher® Type, and all the goodness and inspiration that comes along with your already remarkable skill set! Take the 2 Minute quiz here so we can navigate the hard parts together!

 

And if leveling up your knowledge with books is your love language, I have a whole library shelf of goodness just for you! CEO Teacher® Book List

Ready to connect with a community of inspiring educators? Join the conversation!

• Instagram: Tag me @theceoteacher and let's chat about your edupreneur journey. No topic is off limits, and it’s always a party in the DM’s- just sayin’

 

• Podcast: Subscribe on iTunes and never miss an episode. This is your weekly go-to for all things teacher business, marketing, and mindset…

 

• Leave a Review: Help other teachers discover the CEO Teacher® Podcast and lean into their teacher magic!

 

• Join The Community: The CEO Teacher’s Lounge is a community for ANY educator building an online business who doesn't want to do it alone. kaysemorris.com/patreon

 

Let’s make your teacher dreams a reality!

P.S. Want more support and inspiration? Check out these recent episodes:

• 5 Systems to Skyrocket Your TPT Sales
• The First 5 Steps to Selling Your Lessons Online
• The Secret to Designing Teaching Resources That Actually Sell 

P.P.S. Don’t forget to grab your free bag of virtual teacher goodies and start making your mark online!

I believe in you! Your best is yet to come.
Kayse