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How to Run a Teacher Membership like Netflix with Jess Massey

Start a membership like Netflix in 2021

Hey CEO Teachers! Today I am interviewing an online membership maven and, yes, someone who only recently started her online membership platform AND is running her membership like Netflix within one year of starting it! If you don’t already know Jess Massey, I have no doubt that you are going to love her. Friend, meet Jess — a grad school drop out turned planner designer, podcast host, and founder of the community-centered productivity brand, Hustle Sanely. Hustle Sanely planners and courses use the 5 Keys to Hustling Sanely to teach busy women how to pursue their goals without feeling burnt out, overwhelmed, or sacrificing their mental health and relationships. While Jess is going to offer you a master class on online membership management, Jess is also passionate about helping women manage their time and energy so that they can kiss their overwhelming to-do lists goodbye and peacefully live productive lives. If you don’t already follow Jess on Instagram (I would recommend that you do!), you’re going to hear why we love her so much.

Running an online Membership like Netflix is easier than you think 

Jess runs a very successful online membership or, as we like to call it, a teacher membership. But whether your an educator or not, Jess loves to help anyone lucky enough to be within earshot to succeed. So if you're thinking, “Kayse, there’s no possible way I could start an online membership in 2021…” well, my friend, it might be time to think again. Jess is going to share all of the ways that you can manage your content while serving your community. And to get started…it’s as easy as clicking play on your podcast player of choice. You’re going to hear the tactical inspiration that you need to start and run an online membership — this year — the way that Netflix runs Netflix! Put down your self-doubt and pick up this episode!

In this episode, you will learn:

  • How making the decision to drop out of grad school led Jess to become a full-time entrepreneur
  • How you can use one piece of content and repurpose it across all of your platforms — whether inside OR outside of your membership
  • Why it’s sometimes most difficult to see your natural gifts
  • Why you don’t need a huge community to have a successful online membership
  • And where, when, and how to use your entire catalog of content to provide value, onboard new members, and sell…without feeling sell-y or inauthentic

Links Mentioned in this Episode about making your online membership like Netflix…

CEO Teacher® Resources Worth Their Weight in Gold: 

What's your CEO Teacher® Type? Find out here!

Download my free book, Start or Expand Your Online Teacher Business, and get started building your business today!

Check out my CEO Teacher® Book Recommendations here!

Join Our CEO Teacher® Podcast Community to Grow With Like-Minded Teachers:

The CEO Teacher® Podcast Facebook Group

Send me a DM on Instagram– I love chatting with my people, so hit me up with all of your online membership management and platform questions!

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Ready for more episodes on Memberships like Netflix? I like your style! Listen to these CEO Teacher® Podcast episodes next!

Why Teachers Should Sell a Membership with Tara Tuchel

Running a Teacher Membership with Tim Topham

Having a Successful Course and Membership with Malia Hollowell