Why Utilizing Targeted Ads on Facebook Can Help Your Business Grow

Rick Mulready, my coach and the host of Art of Paid Traffic, works with entrepreneurs to help them grow their businesses by using targeted ads on Facebook. Rick has been in online advertising for nineteen and a half years and has worked with major brands like: AOL, Yahoo, Funny or Die, Vibrant Media and many others all over the world.

Rick’s background is in online advertising and his focus is Facebook and Instagram advertising.  He teaches people how to get leads in sales consistently on those platforms since they are the most cost-efficient platforms out there at the moment for advertising your business online.

How to Use Targeted Ads on Facebook

For the longest time, Rick Mulready was my best-kept secret. Seriously! I never told anyone about him. He has completely changed the game for me when it comes to marketing and using targeted ads on Facebook, and I want that for you too. Rick is a wealth of knowledge for all things Facebook advertisements, and I truly am so excited for him to share what he knows with you today.

We are just getting started with using targeted ads on Facebook, and I can’t wait to bring Rick back on the podcast to share more of how you can use Facebook ads in your business.

In this episode you will learn:

• How Rick left the corporate world, hired a business coach, and shifted his mindset about his business.
• About Rick’s course and how it can help someone who is just starting their journey with targeted ads on Facebook. He describes his Foundations course and how this program helps you create ad campaigns that work from start to finish.
• The importance of understanding the basics of targeted ads on Facebook before outsourcing.
• About having a holistic understanding of your audience to leverage the targeting capabilities in Facebook Ads Manager.
• What cold, warm and hot traffic is and how to target them.
• The power of a lookalike audience.

Links and Resources Mentioned in this episode:

RickMulready.com

The Art of Paid Traffic Podcast

Join Rick on Instagram

Register for Rick’s FREE Foundations Webinar: https://kaysemorris.com/rick

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