Are you googling “How to sell on Teachers Pay Teachers (TPT)” at random hours in the day, looking for a little glimmer of hope to send your sales into overdrive? Are you taking a stab at selling on Teachers Pay Teachers but just can’t hit thousands of dollars each month like other people you know? There’s so much noise online these days that it can become overwhelming. Who do you listen to? Who has the right strategy? Will taking their advice really work for you too, or were they just one in a million? Those questions are a huge thing I’ve battled with over the years as I look for new mentors and coaches in the online space.
Here’s what I’ve found: that little voice in your head, the one that talks to you in the shower, on your way to work, or when you lay your head down on your pillow? Yes, it’s YOUR voice, but it’s doing its best to protect you, to make sure you don’t mess up. And sometimes, that means that it’s trying to deceive you for protection’s sake. It tries to convince you that someone else is to blame if something isn’t working in your business. It can’t possibly be you. So you jump from coach to coach, person to person, looking for a solution even if you are the problem. Ouch! I’ve been there too. I was looking to everyone else instead of taking responsibility for my own selling on Teachers Pay Teachers. I googled Teachers Pay Teachers answers and looked for mentors only to find that a lot of those people weren’t well versed in the one thing that helped set me apart.
Learning how to sell on Teachers Pay Teachers is one part strategy and one part work. Today, we will dig down deep into what it means to streamline your strategy and your selling on TPT so you can finally see that Teachers Pay Teachers dashboard move in the right direction and turn that passive income machine on full blast.
I’ve been working tirelessly the last two years, serving the teacher community and helping teachers with their Teachers Pay Teachers account, that I haven’t posted a new product in that time. Wanna know the best part? Recently, my sales begin to increase again. Truth be told, I was making GREAT money. So putting my TPT product creation on the back burner while I began building my memberships (The CEO Teacher School and The CEO Teacher Academy) was worth it to me. But, my sales did begin to drop.
Streamlining my selling these past few months allowed my store to begin making big bucks again. So, if you’re wondering if you can still make money on Teachers Pay Teachers, my hundreds of successful students and I are a testament that you can! I know how hard it can be to build an online teacher business. Whether you’re just getting started and want to sell your resources online or you’re ready to create your own courses, build an audience, and go all in, every step of the way, you’re faced with new obstacles to overcome and new questions that Google just can’t answer. I’ve taken what I’ve learned and created this fun quiz to help you get the information and inspiration you need no matter what stage you’re at! You’ll also learn how your unique CEO Teacher® Type fits into the equation and how to use your natural gifts to your advantage. Click here to get started!
When I started selling on Teachers Pay Teachers, I made $419.02 in my first year. I was pumped to go out to dinner with my husband and leave our kids with a sitter! Year two was even better: I made $6545.55, and my student loans weren’t quite so burdensome. And then, the magic happened in year three when I made more than my teaching salary selling on Teachers Pay Teachers: $95,000!
It still seems unreal, but it still can happen to you. I’ve wracked my brain to find one main thing I did in year three that changed the trajectory of my life, and my selling on Teachers Pay Teachers, and I think I’ve found it. I learned how to streamline my method of how to sell on Teachers Pay Teachers using systems and processes (SOPs).
I’ve chatted about systems and processes before, but recently I’ve seen an influx in gurus wanting to share their SOPs too. I want to be the first to say that not many people understand our online teacher business world, and even though you’ve heard me talk about systems and processes, you may not truly understand them. So I wanted to break them down and share my best strategies so you know how to make your Teachers Pay Teachers worksheets and resources sell like hotcakes!
Without streamlining your selling on Teachers Pay Teachers, you leave your sales to chance and bank on your memory to lead the way. A system is something that not only brings efficiency to a process but it can also be replicated, repeated, and run again and again. Accordion to Team Work Iq, as the business founder and leader, you are responsible for sales, products & services, clients, finances, advertising, website content, and business strategy.
It’s a lot, isn’t it? Not to mention, Teachers Pay Teachers can be a dog-eat-dog world out there when it comes to finding clients, AKA your buyers. So let’s break this down into small digestible pieces so you don’t feel overwhelmed and you can get started streamlining your TPT product creation and selling right away!
Before we dive in, you’ve got to read The Untethered Soul by Michael Singer. It’s all about the psychology of the mind. Then, read The Surrender Experiment. Singer wrote that too, as almost an implementation of what he teaches in the first book. The Untethered Soul may just be my new favorite book of all time! It encouraged me to dig into the psychology of things, which is where we’re going to set up camp today.
Here are the three strategies to tapping into the psychology of selling your teaching resources: how, can, and why. How does it make them feel? Can they trust you? Why will this make their life easier?
Picture this, a teacher is looking for a resource online, and they stumble upon yours. As with most things in life, humans say to themselves, intrinsically, how does this make me feel? Most people choose what makes them feel something inside, and it’s no different when selling on Teachers Pay Teachers. They want to purchase something that makes them feel good or helps them move away from pain and suffering.
When I jump on TPT, I want to purchase something for my classroom decor to make me feel good or bring me pleasure. Or, I need my students to better understand subordinating conjunctions, which solves a pain point or problem for me. Either pain or pleasure leads people to purchase because it makes them feel some sort of way. Think of some other examples: new diet plan (pain), vacation (pleasure), quit smoking (pain), new fancy car (pleasure).
Get in the habit of asking yourself this question before posting your product – why would teachers buy this resource? Use the psychology of that decision to strategize your marketing and your TPT descriptions. If you are speaking to the pleasure, use strategies on social media to embody that. If it addresses a pain point, use that when sharing about the resource on and off Teachers Pay Teachers.
Have you ever been in a situation where you are solely focused on your emotions and not necessarily thinking logically? It happens to all of us. Logic is the language of the conscious mind, and emotion is the language of the unconscious mind. We know that emotions are reactions to stimuli, not based on logic, but on one’s background and experiences. Emotions often outweigh our logic.
As we get older, we understand impulse purchases more than we used to, and we try to be more logical when we purchase. But the truth of the matter is this – we aren’t always logical, and we allow our emotions to sway us one way or another. Teachers are logical and emotional in so many ways. As you post new Teachers Pay Teachers products, it’s important to remember the simple question – can they trust you?
If the answer is yes, it won’t matter if they think logically or emotionally. If they can’t trust you or don’t know enough about you to trust you, they will more than likely side with a no and move on to the next product.
How can you show them that logically and emotionally, this purchase makes sense? First, speak with authority in your descriptions by doing your research and understanding your content. Next, tag standards, so teachers understand that you are well versed in your area of expertise. Then, link to relevant blog posts, articles, or products that back up your products so they can see that you are an expert. This is how to sell on Teachers Pay Teachers in a way where people will want to buy what you offer.
Finally, one question teachers subconsciously ask themselves before making a purchase is, “Will this make my life easier as a teacher?” If the answer is a resounding yes, they will undoubtedly purchase.
Did you go the extra mile? I can tell you that my students who push hard and go the extra mile when creating their teaching resources are the ones that rise to the top. Teachers LOVE when they get more value and more bang for their buck. Don’t be afraid to be EXTRA when selling on Teachers Pay Teachers.
Second, create a table of contents for your products and link all of the pages there so they can easily click and find precisely what they want instead of having to scroll through pages and pages. Third, take the time to create colored and black & white versions of your resources. And fourth, don’t forget to include detailed lesson plans, outside links to make their lessons even better, and differentiated learning activities that appeal to all students.
Going the extra mile isn’t easy. But taking the time, putting in the work, and going all out for your customers is how you will make more money on Teachers Pay Teachers and how you’ll turn one-time customers into raving, loyal fans who will purchase again and again.
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It’s vital that you understand the value of streamlining your selling on Teachers Pay Teachers. The psychology behind the sale is a key area in which to create systems and processes, so your customers say, “HECK YES!” every single time you upload a new resource to your TPT store. And if you’re feeling overwhelmed with all of the CEO Teacher life to-do’s, I’d love to give you some personalized support. Simply take the CEO Teacher Type quiz, and you’ll be on the road to using your strengths to become the CEO Teacher of your dreams!
© kayse morris 2020 / legal / design by saffron ave
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