If you’re looking for tips on how to blog, you’ve come to the right place! Blogging has been one of the biggest game-changers for my teacher business. The years after I started blogging, I went from making thousands of dollars per year to over six figures. How? I used my secret sauce and served teachers the way I know best. That’s why I believe YOU should learn how to blog and start blogging, like, yesterday!
Blogging may make you feel a bit overwhelmed, uneasy, or nervous. But I can tell you from experience that it gets easier with time, AND it’s way more manageable if you know who you’re serving and how you’re serving them! So let’s make it happen! If you’re ready to start or expand your online teacher business this year (and I sure hope you are!), click here to download your free guide. I’ll help you hash out all of the details so you can take what you love in the classroom and turn it into a successful business.
I started my business in 2013, and it saved my life. I was in over my head with postpartum depression and, with the help of my doctor and putting my attention on creating resources, my world started to regain vibrancy and color. Once I started hearing those cha-chings on my phone (and dancing ‘round the kitchen with my fam every single time), I was hooked. Not only was I able to share my genius with the world and get paid my worth, but I was also connecting with life-giving teachers and finding my community.
As an enneagram 3, I wanted to take this thing all the way. But, as the years went on, I started to plateau. I was making good money, but other educators were reaching milestones I wasn’t. I didn’t want to compete with them; I just knew I could get there too. So, what did I do? I did my research! And I found that they all had something in common: they had a blog.
So I dove headfirst into learning how to start a blog and all the tips for blog writing I could get my hands on. During the learning process, I also learned what has become my ace-in-the-hole: search engine optimization (SEO). Did you know that search engines have their own language? When we “speak” in a way they can understand and use tools to research what people are searching for, Google will crawl our sites and rank us higher in searches because it can communicate with us!
So I took ALL the courses and learned everything I could about SEO while also starting my own blog. It took a lot of perseverance and trial and error, but I kept going as I practiced and learned what worked. And as I learned how to write a good blog, I started to rank higher on Google, which increased my sales. And here’s one thing to know about me: I don’t quit. I may not be the smartest or fastest, but I will persevere through it all. And that’s what I did! Blogging was one of the catalysts to making six and seven figures, and I want to help you do the same.
Before you can start sharing your nuggets of teaching wisdom with the online world, you’ve gotta have somewhere to publish it! I always recommend creating your website on WordPress.org because you have complete control of it. But how to make a beautiful blog that resonates with your ideal clients and radiates your unique personality?
Well, that takes some elbow grease. You can totally hire a designer to take your dream and make it a reality (I did on this website right here!) OR you can save yourself the big bucks and do it yourself. My friend Shannon Mattern is the DIY website design queen, and she is the most generous. She offers a completely free five-day website challenge to get your website up and running. Click here if that sounds right up your alley!
Alright, let’s get to what you came here for – the tips! Once you have your beautiful website set up, it’s time to get to blogging. As a middle school ELA teacher, I actually LOVE writing, so blogging comes naturally to me. But even if it scares the you-know-what out of you, I’ve got you, friend! These ten tips will get you blogging like a boss in no time (and you actually might just enjoy it).
If you’ve been around here for a bit, you know that everything I do in my business starts with mind mapping. Mind mapping helps me get all of the ideas swirling around my brain down on paper in an organized way. I mind map everything, including blog posts! I love sitting down with my sticky notes & markers and creating magic.
When you write down and organize your blog post ideas, make sure they all fit into your content pillars or categories. You may be able to write a blog post on your favorite books about math, but if your main thing is science, it’s going to confuse your readers more than help them. Remember to keep the main thing the main thing! And if this is hard for you (it took me YEARS to find my main thing), make sure you get your free guide here. It’s helped thousands of teachers streamline their thinking and narrow their focus.
Have you ever had your principal come into your room and give you something they think will help you but what you really need is something completely different? When you write blog posts just because you want to write them, you may not receive the response you were hoping for. Writing blog posts is a doozy, and I want you to get the most out of each word you write. That’s why it is crucial to do your research before you start and figure out what your people need.
You may be wondering how in the heck you do that, and I walk you through it step-by-step in my program, the CEO Teacher® School. It’s a deep process that takes a whole lot of trial and error, and though it can be frustrating at times, it’s truly been my secret sauce to success. To get started with keyword research, I always recommend using Ubersuggest.
What is Ubersuggest? It’s a keyword research tool created by the SEO king himself, Neil Patel. And it shows you how many people are searching for your keyword and how easy or difficult it is to rank on Google for that keyword. For example, if you were to type in “how to blog” on Ubersuggest, it’s tough to rank for that term because a lot of people try to do it. But, when I typed in “tips on how to blog,” I found that people were still searching for it (maybe you even searched for it and found me!), but there was less competition. That’s what you want when you choose a focus keyword for your blog post.
The headline is also known as your blog post title. Did you know that there’s a method to creating a click-worthy headline? The goal is for your ideal customers to see that title and know two things: is your blog post for them, and will it help them. If it the answer to both, you are on the right track.
There are also different types of headlines that work better than others. You’ll see this blog post headline has a number in it. People love lists and are gravitated towards them. That’s one type of headline. You can find tons of information on how to write the best headlines for your blog posts and a headline analyzer here! The analyzer will help you write killer headlines so you can get to writing your blog posts.
I big-time love Google Docs! It has so many great features to help you prepare your blog posts. One of those is that you can assign which parts of your post are going to be headings. Headings are crucial text features for your posts to increase readability. You can also add hyperlinks in Google Docs and then just copy and paste your whole blog post into your WordPress editor. Everything transfers well, and that way, you have a backup of your blog post content in Google Drive.
Okay, so you’re all set up for success with your keywords and headline and plan, now what?! Now it’s time to get writing! I recommend using your personal flair and voice to write your posts so your readers are engaged and feel like their learning from an actual human. If your struggling with developing your brand voice, know this: it takes time and practice! Keep writing, and you’ll grow.
You also want to create long-form content. Meaning your blog posts should be longer rather than shorter. Why? Because it will give your readers the best experience with tons of valuable content, which also alerts Google that you’re a source of value. Speaking of value, I use and preach the 80/20 rule in my business. When you’re writing your blog posts, 80% of your post should serve your audience and give tons of value. And 20% can be promoting something like a resource or opt-in. If you spend too much time selling, your readers won’t hang around or want to come back for more.
Blogging is more than just words on a page. You’ve got to engage your readers with beautiful and thoughtful images and graphics too! Not only will your images break up the text and help your readers visualize what they’re reading, but they also help more people find you because you can pin those images on Pinterest (and they can, too!).
We’re teachers, not graphic designers, so that the images may be tough for you. But, let me just tell you, Canva makes this eternally easier! In fact, every image you see in this post was created in Canva. You can customize everything to your liking, use their templates to help with the design, and add design elements and text effects to make your graphics pop. You can get a Canva account for free, but I know that soon you’ll be upgrading to Pro like I did for all of the awesome features!
Writing blog posts have a lot of moving parts and pieces, especially if you want to do it the right way and communicate with the search engines. I wish I knew this when I started learning how to blog. But it really makes sense and follows suit with everything else in our businesses. So, what do you need most as a teacher blogger? Consistency. This means that you should be posting regularly. That could be once a month, once every two weeks, etc. We post a new blog post every Monday. When you write and publish blog posts consistently, you tell Google you can be trusted and are reliable.
This is the same for your TpT store, Instagram, etc. And it’s simple. If you moved to a new town with two coffee shops, one with consistent hours it was open and the other that was open and closed randomly, you would rely on and go to the first coffee shop. The second one would become a distant memory because it’s unreliable.
At this point in history, there are tons of teachers selling their resources online. This isn’t to discourage you, but it’s to remind you that you must stand out from the crowd. And one way to do that is to show up consistently. When you build that trust, your ideal customers will flock to you and turn into loyal customers.
If you’re still wondering how to blog like a boss and want to see these tips in action, check out these excellent blog posts from my CEO Teacher® School students!
Don’t forget, teacher friend, that when you come from a place of service and value with your blog posts, your ideal community will flock to you. If you try too hard to sell your resources, it’ll show. And remember that I’m always here for you, so download the Start or Expand Your Online Teacher Business guide and let’s get started! And, let me know which of these tips on how to blog was the most helpful for you in a comment!
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