How to Use Pinterest for Marketing Your Business

Hey CEO Teachers! As you wade through all of the noise out there about which social media platform is best to use to market your business, it can often seem like Pinterest…well, shouldn’t be one of them. But, as you’ll hear, a lot has changed on Pinterest. As a result, we’re covering how to use Pinterest for business today. And let me get a little vulnerable here. My Pinterest marketing strategy tanked this past year! TANKED. But with the help of today’s guest, you’re going to hear how to better use Pinterest as a business, why this happened to me, what we can do to fix it, and why we still think that, in spite of my experience, Pinterest is a strong marketing tool for beginners and veterans alike.

Pinned to Pinterest: How to use it for marketing in 2021 and beyond

Meet Amber Peterson. As a Pinterest marketing specialist and the CEO of Pinwheel Strategic Marketing, Amber knows that carefully crafted content paired with an intentional Pinterest strategy is the key to long term visibility. Whether she is creating and managing Pinterest strategy for her clients or speaking on the value of these strategies, Amber leverages her marketing expertise to grow visibility and website traffic for business owners who want to reach a larger audience and book more clients. Amber will show us how we were still playing by the old rules, rules that you can now avoid. So listen here to find out what Pinterest can look like for your teacher business in 2021, what you need to stop doing, and what you can start doing to make sure that you are getting the traffic you deserve. This is how to use Pinterest not only for your TPT store, but also to your blog and to anywhere else online. This is the primer on how to use Pinterest for marketing for your business for years to come…

In this episode, you will learn:

• Why your Pinterest for marketing pins will serve you for YEARS to come
• How your Pinterest marketing can enhance what you’re already doing with your content marketing (in place of being an additional social media channel to manage)
• Why Pinterest prioritizes “Fresh Pins” and how to use these for your business
• Which pin types look best on Pinterest
• What constitutes a “fresh pin” and how you don’t need to reinvent the wheel to make them
• What Story Pins are and how you can use them for your marketing
• How to use key words with your pins for the best results

Links Mentioned in this Episode about How to Use Pinterest for Marketing : 

• The CEO Teacher’s Marketing with Email Guide: kaysemorris.com/email
• www.pinwheelstrategicmarketing.com
• https://www.facebook.com/pinwheelmarketing
• https://www.pinterest.com/pinwheelmarketing
• https://www.linkedin.com/in/pinwheelmarketing/
• Using Pinterest for Business: The Ultimate Guide
• Teachers Pay Teachers Pinterest
• Instagram Stories Marketing

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